What makes a functional website

The latter allows you to determine what you wish to accomplish with your website specifically. Now, it is just a matter of looking for ways to make that happen. Example: A retail website such as Shopee or Lazada is very clear about their purpose. They wish for users to utilize their platform as an alternative avenue for online shopping where they can find almost everything they want and need.

Similarly, the online shopping platform also serves as an avenue for sellers all over the world to showcase and sell their wares. Now that you have a purpose, you need to communicate to your website visitors why your website exists. It is easy to get caught up in the design phase. Understandably, you may wish to incorporate all sorts of new features and fancy things.

Unfortunately, more features do not necessarily bode well for your website—especially if they are not relevant to your purpose. More often than not, an overloaded website can produce a watered-down message that confuses visitors. With that said, your website should achieve the clarity that will show visitors what they can get out of your website, why they should stick around, and why they should care.

Sometimes, the most straightforward way to achieve this is through simplicity. In this case, less is more. Declutter your website to ensure that visitors can understand your primary message. In a nutshell, their website addresses the question as to why they exist. It is an avenue for outdoor enthusiasts and campers alike to learn more about their passion for the great outdoors as well as read up on various how-to articles and videos that would aid them in their camping and hiking journey.

Moreover, the website incorporates a retail function where visitors can easily shop for camping and hiking gears on the website itself. A website is essentially ineffective if it cannot be of use to your visitors. For it to be successful, people need to be able to use it.

Keep in mind that aesthetics and design are all for naught if your website is not even functional. Both can never replace the need for usability.

Blog websites need to provide excellent readability and easy navigation between articles, while e-commerce websites need to have a working and effective function, user-friendly shopping carts, etc. Websites that lack usability often struggle to keep visitors on the website and likely discourage future visits. Keep in mind that internet users are impatient. They want quick results, and if they find something that requires too much effort, they will leave. Example: Another excellent website that showcases exemplary usability is Renegade Folk Philippines.

Their e-commerce website offers an intuitive way to check out their products and offers. Your website must be appealing and functional for both tech experts and those who are still learning.

It is important that your website works well for all potential visitors so that each person leaves your site having a pleasant experience. If your site is engaging to your audience and meets their needs, then they will want to spend time exploring your site, revisiting the website in the future, and considering doing business with your company. A website that fun ctions properly and is easy to navigate will set your business apart from the rest of the competition.

It is essential to have a neat and uncluttered layout design so your website is easy to navigate and pleasing to look at.

Pages should be clearly labeled for the type of content they contain so that visitors can quickly find the information they need. Those visiting your website will be confused, which can lead to the user bouncing off the site. If the information is not easy for them to find, users will not waste time clicking through your website trying to find what they need. Visitors to your website will also be sensitive to the amount of time it takes to load each page and may end up leaving the site if the page load time is too long.

Try to cut down on the number of plugins and features included in your website as these tend to slow your site down, especially for users with slower broadband.

It is also important to make sure that your website is compatible with mobile devices, as 64 percent of American adults own a smartphone according to a study done by the Pew Research Center. Any trick that makes your website easier to navigate and loads faster will appeal to everyone who visits the site. Before creating your website you must determine what its purpose is.

Is it informative? Meant for online shopping? When you invest in marketing for your law firm, you want to work with an agency that brings your law firm the best results. You want to get the most out of your advertising budget and get the best return on investment.

We at Oamii provide quality products and services to our clients while keeping their best interests in mind, making use the best legal marketing provider in West Palm Beach, Florida.

Our deliverables are always provided on schedule, budget, and scope. You have a choice with your marketing dollars and resources. If you want to increase your marketing reach and want a company that focuses on SEO for law firms, then look to the help of an experienced, professional, legal marketing provider in West Palm Beach. Look no further than Oamii to crack the code on how to improve your marketing game.

We welcome you to contact us at Oamii to help you market your firm and build your book of business. Please fill out our online contact form , or call us at today. Search for:. March 13, Oamii Law Firm Marketing. Navigation is for a Potential Client Clarity is key. For a website to be successful, dozens of components work in synergy to create a site that is appealing, interactive and searchable. You only get one chance to make a great first impression and considering the competition you face on the web, this section is critical to your success.

If any one of these items is less than perfect, you risk losing potential customers:. These elements have to be created within your site to engage your potential customers and create interest in your product or service. Nailing all of the components we've talked about so far won't matter if your site cannot be found by search engines. Call or contact us to get started today. Lynne is known for her strategic approach to marketing communications, technologies, and lead generation.

With over 10 years of digital marketing experience with the WSI global franchise, she leads digital transformation for Alberta based companies.