What does opi nail polish stand for




















Tell me about the meetings held to create names for the OPI collections. It was always based on a geographic location, and of course, we love to eat, so we always had food from the respective city or country that the collection was named after, and then we kind of just had fun. I mean, we came up with literally crazy names — of course, some unmentionables, for obvious reasons.

But, it was a democratic process. So the names went up on the board and the majority vote won. It was the highlight of every collection and every season. I think as the years went on we just got better, and better. The names aged like wine — they got more humorous. I would go into salons sometimes and watch people anticipating the new colors of a collection. But, just as much as they anticipated the colors, they always flipped the bottle to see the names.

It was so important to us to gain the loyalty of the consumer. My father said it very simply: You give, and you get. And that always happened in my life. We were very charitable. I think she was an amazing leader, and role model to all women, not just Jewish.

You wrote a lot about the Shabbat dinners you hosted every week. Tell me about them. Shabbat dinner was a very important part of our life. Friday night dinner kind of put the whole week together. He could go, but only after the kiddush, the motzi and dinner. As a working mom, you wrote about barely having time to eat or pick your kids up from school. Why is it so important for you to take time out of your week to do your nails? You have to prioritize.

Certain things you have to do for yourself because you know, us women are multi-taskers. I mean, there has to be a new adjective to describe what women do. Getting a manicure and pedicure is always kind of that main getaway because, you know, you get a little massage and it gives you that instant gratification.

I loved everything that I did with OPI, but my greatest passion are my two kids and my husband. I mean, you know, the family is always No. Why is it important to you that you share your story? However, once a bottle is open, it has made contact with oxygen and the evaporation process has begun. We recommend you use the bottle within 24 months for the best results.

Shop all base coats. Be sure to wait until each layer of nail polish is dry before moving on to the next, approx. Not allowing proper dry time will cause air bubbles to be trapped between the layers, this includes the final step when applying top coat as well as the initial step when applying base coat.

Proper dry time is key! This sheer Plumping Top Coat builds instant volume to plump nails for a gel-like look with a protective, high-gloss finish. Use it to extend your manicure and protect your color from chipping or becoming dull. Shop all nail lacquer. We have six core people from marketing, advertising, and we always invite a guest at the company to join us.

We sit in a room for hours and we eat the [authentic] food from the area and discuss names - it's fun!

Tidbits: What makes OPI stand out from the pack? Suzi: Consistent quality, fashion forward colors and fun names! Tidbits: What's the one nail maintenance product every girl should own? Suzi: Cuticle oil. It's the instant makeover for nails. Tidbits: Long or short? Square or round?



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