Why is services marketing different

Between stretches of content writing and inbound strategy, you might find him planning his next adventure abroad or enjoying a good, old-fashioned lobster roll. By Oren Smith. Transactions vs. Relationships Purchasing a product is characterized by a simple transaction, whereas investing in B2B services always requires some form of relationship. An Ongoing Process As sellers of professional services, know that you are always marketing. Oren Smith, Marketing Manager. Subscribe to Our Blog! Recent Popular.

In simple words the performance of tangible goods can be seen and understood by audiences you want to sell your products to. Product marketing in very simple words can be defined by the 4Ps of marketing and they are the product, the pricing of the product , the place and finally the promotions.

This type of marketing deals with the tasks of outbound marketing by marketing the products to existing customers and prospect customers and even others as they never know who may turn out to be their prospect customer.

Product marketing also differs from other and all the other functions of the organization such as communication marketing , strategies , marketing, online marketing , advertising, etc. It is a continuous process of maximizing profit by promoting a product and selling the same to audiences mostly people who need the product, it also creates a requirement of the product in audiences.

Firstly service marketing is marketing of intangible assets. It is huge and versatile it works in two ways that is. Business to customers includes companies in the industries that give or provide services directly to customers in exchange of some fee. Business to business includes companies in the service industry that give service to other business segments. Service economy is a completely different part of the growing world economy.

When you describe a service you cannot define it the way you define a product. Unlike a product you cannot touch, feel, smell and taste a service hence service is an intangible. This is the biggest difference between the two that is service and product. Marketing service is unique as it involves challenges like attaching tangible characteristic to something that is intangible.

Products and services are both different in their own ways and means and hence are their marketing strategies. Product marketing cannot be like services and services cannot be marketed like products. Below infographics on Service Marketing vs Product Marketing,throws light on major points of differences between the two. Product Marketing and service marketing patterns or techniques are different for both. Because products are tangible they can be touched, seen, felt, tasted, smelled etc.

However marketing techniques for services are way to different for intangible services because the customer cannot see, feel, sense, taste or smell services.

Product Marketing can be done by showing and displaying them; however, services can only be experienced.

Hence style of marketing both the products and services are different. Dog food comes in different ingredient combinations. Services typically do not offer multiple formulations.

You might choose different service providers, but the basic elements will be the same. Comparing Quality. It is much harder for consumers to evaluate the quality of the service received than the quality of a product purchase. If you buy an anti-dandruff shampoo and you have less dandruff, it works. But did you lawyer draw up a good divorce for you?

You might not know until you get down the road or back in court. Quality of service is not measurable. The entire process, right from the market analysis, to delivering product to the customer and receiving feedback, is called product marketing. The process is aimed at finding out the right market for its product and its placement in such a way that it gets good customer response. It entails promotion and sale of a product to its target audience, i.

Various activities involved in the product marketing involves analysis of the market, identification of consumer demand, designing and development of product, pricing, pitching of a new product, communicating, advertising, positioning, distributing, selling, review and feedback. Example : Marketing for tangible objects like books, handbags, laptops, mobiles, clothes and so on.

When a person or business entity promotes services it offers to its customers or clients, it is known as service marketing. It is aimed at providing solutions to the problems or difficulties of the clients. It includes both business-to-business B2B and business-to-consumer B2C marketing.

A service is an act of performing something for someone in exchange for adequate consideration. Each service offering is unique in itself because it cannot be repeated exactly alike, even if the service is rendered by the same person. Example : Marketing of professional services, beauty parlours or salon, spa, coaching centres, health services, telecommunication, etc.

In the points given below, the differences between product marketing and service marketing is elaborated:. However, with the former, there are some advantages such as tangibility, separability, durability, transferability, etc. Demonstration of product or service is one of the best ways to promote it.

Further, word of mouth also helps in marketing them.